Tuesday 23 October 2012

Yahoo witnesses consistent fall in number of users

With the increase in on the use and dependence on the internet many sites are in competition to one another. If we talk about last ten years, there is a tremendous change and updating on these sites as the demand of internet users is ever increasing. The concept of mailing, chat, and internet surfing took wings with the very famous browser that is Yahoo. The internet cafes were full of people who would just visit this search engine to check their Yahoo accounts. As time passed the number of visitors for Yahoo decreased at a very fast rate. People hardly chat on Yahoo messenger any more as well.

It’s not that this downfall is new but this is a continuous process with little improvements en route. This downfall increased when the Gmail came into picture. Timely measures were taken and changes were made on Yahoo so that at least the present users do not switch to others but in vain. It’s not that Yahoo doesn’t have a market hold rather this was the first web which made people more familiar with internet and chats. Thus experts across the globe feel that there is an urgent need to bring the necessary changes on this web as people do appreciate Yahoo. So it has a good market image but market hold is lacking. In the meantime, Google is rapidly increasing its user base and has left Yahoo and Bing far behind. Still, Yahoo and Bing have considerable presence and in internet marketing as well as search engine optimization, one cannot ignore these two.

Tuesday 16 October 2012

Google releases EMD Update

Google rolled out a new filter called ‘EMD update’ previous week. Google released such update, in order to ensure that websites featuring poor-quality content doesn’t find its place in the search results of the Google. There are numerous websites who feature search terms on their domain names.

This newly introduced EMD filter bears a striking resemblance to the Panda update, in terms of functionality & like Panda, this feature will also be renewed on a periodical basis. There are few websites which lack content and then there are few websites that display the plagiarized content thus, EMD will be trapping these poor-quality sites which are ‘in between’ above mentioned two things. Also website tries to get an edge in search results following a search keyword similar domain name.

However, there are people who have purchased relevant domains in order to enhance the ranking of a site & they have also ensured quality content for their sites. So EMD doesn’t go after them since it only targets sites featuring low-quality content. Though Panda was meant for catching hold of the websites displaying low-quality but perhaps it was not producing a desired result that is why Google thought to come up with altogether a different EMD filter.

Google runs various filters at different times like Panda, Penguin, EMD, Top Heavy, Pirate, etc. It is like, once a filter is introduced, it is being revised frequently so that it can grab hold of those sites which didn’t get caught by filters earlier.

Monday 1 October 2012

Pinterest beats Yahoo in driving traffic, Google remains at numero uno position

Pinterest is the new traffic source on the internet that is capturing the attention of web masters across the globe. It is a form of social photo, videos and other objects sharing website that allows users to manage their collection. It is in the form of a pin board. This was launched in 2009. Since its launch, it has attracted number of users. It has different categories where one can pin his/her images that one likes not only this but you can easily follow your friends as it as inbuilt social media and social networking features.

Pinterest has no doubt become a strong medium through which renowned companies are advertising themselves to attract more and more traffic. Recent survey also confirmed the same; Pinterest has taken the lead on Yahoo and has become the fourth traffic source. Although Google is leading the chart. Pinterest is the newer and trendy option where one can store pictures. Companies have taken the advantage of the same to advertise and stylize their products. Women’s apparels, food and drinks are the most commonly advertised things on Pinterest and the site is very popular among women. The picturesque description gives an edge over the written style and surely attracts more attention. Pinterest would become popular in future and would capture more users.

It is BayTech Web Design that can help unleash the true potential of Pinterest in attracting traffic for your website. The San Jose based company not only has the best designers but it is also equipped with teams who are passionate about the new developments in internet marketing. With the help of the up-to-date knowledge about the various changes in this domain, BayTech Web Design ensures that your websites gets relevant traffic and that too in huge number.

Tech Blogs not too techie as they skip authorship

The findings of a recent survey are not only intriguing but surprising as well. According to the study results, out of 100 tech blogs only 9 percent do implement the ‘rel=author’ authorship. To be more precise, only 9 percent of tech blogs have implemented the feature of rel=author in a proper manner by adding the tag towards their websites and also by pointing to Google + account of author. Out of 100 technology blogs that were surveyed, only 3 percent have implemented the feature of rel=author in an incomplete manner that means they didn't attach link to the Google + account of author and 88 percent of tech blog chose to stay away from this feature that means they have not implemented this feature at all. This is really surprising especially at a time when everybody has realized that a human face right below the search result has more chances of being clicked and read than the normal search result.

This is really stunning revelation because these tech blogs are supposed to know about rel=author feature and another thing is that this feature facilitates increase in click via rate from search results of Google to their respective websites. Naturally, a higher click via rate facilitates further ad impressions, which in turn leads to the increase in the revenues of these tech blogs. Generally it has been witnessed that implementation of authorship leads to click increment via rate through 30 percent to almost 150 percent or higher.