When it comes to internet marketing tools then both search engine optimization and social media marketing come into one picture. However, one question often bothers even the experts in this field. That question is, between SEO and Social Media, which one is comparatively more powerful marketing tool?
Where at one side, SEO has always remained one of the most influential tools; on another side social media has literally changed the manner in which people do businesses. If we take a glance on statistical figures then 44% online shoppers opted for search engines in order to search for branded products while the usage of social media witnessed a sharp rise in graph within 6 years and now the usage of social media, accounts for 356%.
There are no qualms that it is an extremely difficult thing to decide. One is better between the two but a recent study did make an effort and tried to bring forward the benefits and drawbacks of using SEO and Social media, respectively. It concluded that SEO and social media are the two sides of a coin and these together make a coin worth it. The study also shows the ways to deliver better results using SEO and social media.
No matter which you prioritize for your company, there is a time for both SEO and social media for them to work together, too. However, if we look carefully then we would realize that both SEO and Social media do complement each other because where SEO is the backbone of e-marketing tools, Social media has become the need of the hour.
Where at one side, SEO has always remained one of the most influential tools; on another side social media has literally changed the manner in which people do businesses. If we take a glance on statistical figures then 44% online shoppers opted for search engines in order to search for branded products while the usage of social media witnessed a sharp rise in graph within 6 years and now the usage of social media, accounts for 356%.
There are no qualms that it is an extremely difficult thing to decide. One is better between the two but a recent study did make an effort and tried to bring forward the benefits and drawbacks of using SEO and Social media, respectively. It concluded that SEO and social media are the two sides of a coin and these together make a coin worth it. The study also shows the ways to deliver better results using SEO and social media.
No matter which you prioritize for your company, there is a time for both SEO and social media for them to work together, too. However, if we look carefully then we would realize that both SEO and Social media do complement each other because where SEO is the backbone of e-marketing tools, Social media has become the need of the hour.