Google rolled out a new filter called ‘EMD update’ previous week. Google released such update, in order to ensure that websites featuring poor-quality content doesn’t find its place in the search results of the Google. There are numerous websites who feature search terms on their domain names.
This newly introduced EMD filter bears a striking resemblance to the Panda update, in terms of functionality & like Panda, this feature will also be renewed on a periodical basis. There are few websites which lack content and then there are few websites that display the plagiarized content thus, EMD will be trapping these poor-quality sites which are ‘in between’ above mentioned two things. Also website tries to get an edge in search results following a search keyword similar domain name.
However, there are people who have purchased relevant domains in order to enhance the ranking of a site & they have also ensured quality content for their sites. So EMD doesn’t go after them since it only targets sites featuring low-quality content. Though Panda was meant for catching hold of the websites displaying low-quality but perhaps it was not producing a desired result that is why Google thought to come up with altogether a different EMD filter.
Google runs various filters at different times like Panda, Penguin, EMD, Top Heavy, Pirate, etc. It is like, once a filter is introduced, it is being revised frequently so that it can grab hold of those sites which didn’t get caught by filters earlier.
This newly introduced EMD filter bears a striking resemblance to the Panda update, in terms of functionality & like Panda, this feature will also be renewed on a periodical basis. There are few websites which lack content and then there are few websites that display the plagiarized content thus, EMD will be trapping these poor-quality sites which are ‘in between’ above mentioned two things. Also website tries to get an edge in search results following a search keyword similar domain name.
However, there are people who have purchased relevant domains in order to enhance the ranking of a site & they have also ensured quality content for their sites. So EMD doesn’t go after them since it only targets sites featuring low-quality content. Though Panda was meant for catching hold of the websites displaying low-quality but perhaps it was not producing a desired result that is why Google thought to come up with altogether a different EMD filter.
Google runs various filters at different times like Panda, Penguin, EMD, Top Heavy, Pirate, etc. It is like, once a filter is introduced, it is being revised frequently so that it can grab hold of those sites which didn’t get caught by filters earlier.
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